From GA4 to Matomo: Alloy Sees 300% Revenue Increase
Alloy, an eCommerce company that makes it easy for people to exchange precious metals for cash, found Google Analytics 4 (GA4) too complex and cumbersome.
By switching to Matomo, they discovered an easy-to-use, feature-rich web analytics tool that transformed their marketing efforts with advanced capabilities like Session Recordings, A/B Testing, and Heatmaps.
About Alloy
Alloy is revolutionising the precious metals exchange industry by providing consumers with highly accurate upfront payout estimates, industry-leading payouts, and a secure, enjoyable transaction experience.
Committed to transparency and sustainability, Alloy ensures customers receive maximum value for their precious metals.
Frustration with GA4 complexity
Alloy’s search for a new web analytics tool began when GA4 was announced. “Neither the executive team or myself were impressed by GA4’s changes to Google Analytics,” said Ramon Khan, Head of Marketing and Co-founder at Alloy. “GA4 was complicated to set up and run reports on. We wanted something that was plug and play and that would provide in depth reporting which was intuitive and easy to set up.”
Discovering Matomo’s simplicity and power
Ramon had always liked Google Universal Analytics (UA) for its simplicity, but GA4 changed that. “I was looking for a solution that offered the same simplicity as Google UA and had no compromises. When I found Matomo, I knew it was the right choice,” Ramon explained.
Matomo’s easy setup and advanced features, like Session Recordings, A/B Testing, and Heatmaps, made it stand out. “These are great additions to have all built into a web analytics tool and were unique to Matomo,” Ramon added.
Seamless implementation
Setting up Matomo was a breeze. “The implementation of Matomo could not have been any simpler. All it took was one line of code and it automatically started tracking campaigns and traffic to the built-in reports. The simplicity of implementation definitely made me a fan of Matomo,” Ramon said. This quick setup allowed Alloy to start gathering data immediately.
Rapid insights and actionable data
With Matomo, Alloy was able to quickly gather useful data and make changes to their marketing campaigns. “By gathering useful data faster, we could make actionable changes to our marketing campaigns, resulting in higher revenue and better performance,” said Ramon.
The built-in reports saved time, eliminating the need to create custom reports for each insight.
Remarkable 300% revenue increase with Matomo
Since switching to Matomo, Alloy has increased their revenue by over 300% in six months by focusing their marketing efforts where they have the most impact.
“Matomo has helped us to understand which channels are providing the best performance so that we can continue to optimise our marketing towards those channels,” said Ramon.
Standout features and usability
“What impressed me most was how easy the setup was and the built-in reports,” Ramon explained. “The Session Recording feature makes it a more trustworthy solution because I can trust that the data it’s recording is accurate and can be validated in the tool. The familiar interface is easy to navigate and intuitive, making it accessible for employees and executives alike.”
Driving business forward with reliable web analytics
Alloy now enjoys precise, reliable insights that drive their business forward. The simplicity and effectiveness of Matomo have empowered Alloy to enhance their marketing strategies, driving significant growth and improving performance across their campaigns.
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