Home Help Getting started Getting started Getting started - Key concepts in Analytics How is a ‘visit’ defined in Matomo?What is a hit?How is a ‘unique visitor’ counted in Matomo?What is an ‘Entry page’?What is an ‘Exit Page’?How do I get insights in the movers and shakers? (Increasers and Decreasers)What is a Funnel? What does Roll-Up Reporting do?