What is a Tag Manager?
A Tag Manager lets you manage and unify all your tracking and marketing snippets in one place. Such snippets are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks, for example:
- Analytics
- Conversion Tracking
- Newsletter signups
- Exit popups and surveys
- Remarketing
- Social widgets
- Affiliates
- Ads and more
This can be achieved using these main components:
- Tags – A snippet of code (usually JavaScript or HTML) which will be added to your site.
- Triggers – Defines when a tag should be fired.
- Variables – Lets you retrieve data which can be used by tags and triggers.
It makes your life easier when you want to modify any of these snippets on your website as you will no longer need a developer to make the needed changes for you. Instead of waiting for someone to make these changes and to deploy your website, you can now easily make the needed changes yourself.
Why or when do I need a Tag Manager?
A Tag Manager makes your life easier when you want to modify your website without needing a developer to make the necessary changes for you. Instead of having to contact a developer and waiting for someone to deploy your website, you can easily make the necessary changes yourself without having to wait for anybody else. This lets you bring changes to your website and to your market faster, you gain the insights you need faster, and it reduces cost.
It also comes in handy if you’re embedding many third-party snippets into your website and want to add structure and oversee all the snippets that are embedded, as well as having a convenient way to manage them.
The Matomo Tag Manager also makes sure that all snippets are implemented correctly and loaded in the right way for faster performance.