Exceeded Google Analytics' 10M hits data limit, now what?

So what can you really do about it?

This is where we can help provide some assistance. If you’re reading this article, we’ll assume you can relate to Mark and share with you the advice on options we gave him.

Options:

One option posed by Google is for you to send fewer hits by auditing your data collection processes

If you really don’t have the budget, you’ll need to reassess your data collection priorities and go over your strategies to see what is necessary to track, and what isn’t.

• Make sure you know what you’re tracking and why. Look at what websites are being tracked by Google and into what properties.
• Go through what data you’re tracking and decide what is or isn’t of value.
• Set up data sampling, this however, will lead to inaccurate data.

From here you can start to course correct. If you’ve found data you’re not using for analysis, get rid of these events/pageviews in your Google Analytics.

But the limitations here are that eventually, you’re going to run out of irrelevant metrics and everything you’re tracking will be essential. So you’ll hit another brick wall and return to the same situation.

Option 2 – Ignore and continue using the free version of Google Analytics

With this option, you’ll have to bear the business risks involved by basing decisions off of analytics reports that may or may not be updated. In this case, you may still get contacted about exceeding the limits. As the free service is provided for only up to 10 million hits, once you’ve gone over them, you’re violating what’s stipulated in the Terms of Service. 

There’s also the warning that “… you may be prevented from accessing reports” (Data limits, n.d.). So while we may not know for certain what Google Analytics will do, in this case it may be better to be safe rather than sorry by acting quickly to resolve it. 

Option 3 -The Matomo solution – a privacy-friendly Google Analytics alternative

Upgrade to a web analytics platform that can handle your demanding data requirements. Save money while continuing to gain valuable insights by moving over to Matomo Analytics (recommended)

This is where you can save up to USD130,000 a year. As well as that, the transition from Google Analytics to the Matomo Cloud is a seamless experience as setup and maintenance is taken care of by our experts.

For example, you can get up to 25M hits for USD3,241/month (or USD38,900/year) on the Essentials plan.

Or even 25M hits for USD4,991/month (or USD59,900/year) on the Business plan – which offers additional web analytics and conversion optimization resources.

Matomo Cloud is a great option if you’re looking for a secure, cost-effective and powerful analytics solution. You also get what Google Analytics could never offer you: full control and ownership of your own data and privacy. 

Try Matomo free for 21 days – no credit card required.